Research & Analysis

B2B growth starts with clarity, not clicks.

In B2B SaaS, ad spend without deep research leads to long sales cycles, poor lead quality, and wasted budget. Our research and analysis phase is built to solve that.

Before we launch ads, create content, or scale campaigns, we identify who converts, why they convert, and how to reach them efficiently—across search, paid media, and content channels.

Market & Category Intelligence

We analyze your SaaS category to understand how buyers evaluate solutions, where demand exists, and how competitors position themselves.

This allows us to:

  • Identify high-value segments and verticals
  • Spot gaps in competitor messaging and offers
  • Position your product around outcomes, not features

 

The result: clearer differentiation in crowded B2B markets.

B2B Search & Intent Modeling

B2B buyers don’t search casually. Their queries signal stage-of-funnel intent.

We research:

  • Problem-aware vs solution-aware searches
  • High-intent commercial keywords
  • Long-tail queries tied to buying committees
  • Keywords that influence pipeline, not just traffic

This ensures your ads and content attract decision-makers—not unqualified clicks.

Competitive Ad & Funnel Analysis

We reverse-engineer how your competitors acquire leads and move prospects through their funnels.

Our analysis includes:

  • Paid search and paid social ad positioning
  • Offer structure (demos, trials, gated content)
  • Landing page messaging and conversion flow
  • Funnel weaknesses you can exploit

This gives you a strategic advantage before spending a dollar on ads.

ICP & Buyer Persona Development

B2B SaaS doesn’t sell to “everyone.” We define your Ideal Customer Profile (ICP) and buyer personas with precision.

Each persona covers:

  • Job roles and decision-making authority
  • Business pain points and KPIs
  • Objections that stall deals
  • Language that resonates with technical and non-technical buyers

This ensures messaging aligns with how B2B buyers actually evaluate software.

Customer Journey & Funnel Mapping

We map the full SaaS buyer journey—from first touch to closed deal.

This allows us to design:

  • Ads that attract the right stage of buyer
  • Content that supports long sales cycles
  • Landing pages that qualify leads early
  • Funnels aligned with demos, trials, or sales calls

The goal: shorter cycles, higher-quality leads, and better CAC efficiency.

Data-Driven Strategy, Not Guesswork

All insights are translated into a clear execution roadmap.

You get:

  • Channel and budget prioritization
  • Messaging frameworks for ads and content
  • Clear KPIs tied to pipeline and revenue
  • A strategy designed to scale with your SaaS

Why This Matters for B2B SaaS

Because in SaaS, growth is limited by targeting accuracy, message clarity, and funnel efficiency.

Our research helps you:

  • Reduce wasted ad spend
  • Improve lead quality
  • Increase demo and trial conversion rates
  • Build predictable, scalable acquisition