Content Marketing

Content Strategy

A unique content plan developed for your company, your target audience, and your objectives is included in every one of our content marketing packages.

Our content marketing team will first collaborate with your company to completely understand your organization, objectives, and industry. Next, we'll work with you to create a unique content marketing plan that will increase the visibility of your website's content in search engine results and increase consumer conversion.

Our content strategy's fundamental component is keyword research. Our team can create unique, worthwhile, evergreen content that attracts targeted, high-quality traffic to your website by researching the keywords that are important to your audience.

When conducting keyword research we consider a number of aspects, including:

 

  • Search Volume: We create content using keywords with a respectable amount of monthly searches to increase search volume. Although a greater search volume is excellent, it does not guarantee that your goals will be met, which is why we also consider terms with a lower search volume.
  • Competition: Depending on the SEO condition of your website, it may be difficult to rank for keywords with high levels of competition. The combination of our organic SEO services and content marketing services is therefore ideal.
  • Cost-per-click (CPC): The CPC is another element to take into account while conducting keyword research. Our experts can estimate the keyword's potential value to both your company and your competitors by using this number.
  • User intent: During keyword research, one of our most important factors is user intent. Your content won't perform well if it doesn't address the user intent underlying the keyword. Because of this, our staff carefully examines the user intent of each keyword.

After creating an effective strategy, we proceed to creating content for your website.

 

 

Content Calendar

The must-share content for your organization is then compiled into a content schedule. You might receive 3–10 pieces of content, depending on your plan.

 

Our services then concentrate on developing a project management schedule for content. We create a content calendar for your plan in this step. We also create deadlines when the content must be written and sent to you for evaluation.

Your content marketing package determines how much content we create:

 

Content Optimization

Your SEO services will also optimize your content for people and search engines as part of your content marketing package.

Your personal account manager will also optimize your content for search in after our writers are done. For instance, if you want to launch a blog post or long form piece on your site, they develop an engaging title tag and meta description for it. website.

As a result, the information is optimized for both consumers and search engines. We provide your material the best chance of success by optimizing it for both audiences. As a consequence, it will connect with your target audience and perform well in search engine results.

 

Reporting on Content

We offer a simple-to-read content report each month that details the effectiveness (and returns) of your content.

After producing and advertising your content, we keep working for you!

Custom reporting is a feature of our content marketing solutions that enables you to track your return on investment (ROI) and get the greatest outcomes from your marketing efforts.

You get a monthly content marketing plan report as part of our intensive and industry-leading content marketing service packages. This report was created by your committed account manager and contains a wealth of useful data that you may present to the decision-makers at your business.

You will have access to intelligent data regardless of which content marketing package you choose. A few examples include a comparison of your market share to that of your rivals', as well as sources, quality and quantity of traffic to your website.